What is LinkedIn about?
LinkedIn has positioned itself as the platform in excellence for “professional networking“, allowing it’s users from publish their CVs to create company profiles, on LinkedIn you can contact colleagues, search for job positions and even allows to contact each other, this way LinkedIn evolved to specialize in Professional field.
A few years ago I created my profile on LinkedIn, at that time Hi 5 was in its peak and Facebook was not as big as today, after the registration, nothing else happened, I only received sporadic emails reminding me to update my profile but the interface wasn’t very friendly, and I was not sure what I could gain from having my CV on LinkedIn, however, today it has become essential for everyone to have your own profile on LinkedIn.
The company was founded in 2002 by Reid Hoffman who is a member of the founding members of PayPal and Socialnet.com in May 2003 LinkedIn was launched to the public, by August 2004 it managed to have it first one million users and in 2016 it becomes the largest acquisition made to date by Microsoft, today in 2019, LinkedIn currently has more than 600 million users.
What does LinkedIn offer that other social networks does not offer?
LinkedIn differentiates from other social networks in its design, because the main goal is to highlight all the attributes and qualities related to the professional spectrum, from previous work experience to integration with platforms related to online education such as Edx, Coursera or Data Camp, where with only a few clicks you can add to your profile the course you have just achieved.
LinkedIn also offers its users the possibility of being able to apply for several job positions in an easy and fast way, making easier the work for the recruiter since the CV is already on the platform.
Being a social network LinkedIn also allows its users to “connect” and keep in contact with other colleagues, on LinkedIn its possible to create groups on specific interests, where more part of the members are specialists or professionals in that matter.
To add someone to your network on LinkedIn is necessary to “connect” first with that person, (the equivalent of ad as a friend on Facebook) which will send a request to the profile of the person you want to add, the person you want to add has the ability to accept or reject your request.
Your profile on LinkedIn has different sections, among them are:
- Licenses and Certifications.
- Skills and Validations.
- Achievements. (where you can see the languages you have mastered)
- Interests. (where you can “follow” companies, universities and influencers who are managers or renowned entrepreneurs)
On LinkedIn, you can also join different groups, these groups are created around a particular interest or a specific industry, in these groups people usually share some of their experiences within the industry, so they are a great place to perform networking.
LinkedIn also offers a paid version called LinkedIn Premium, this option is of great benefit when you are looking for a position in a company, since it shows you the job offers that match perfectly with your profile, it also lets you know if a recruiter has reviewed your profile and not only that, LinkedIn Premium gives you the option to take courses from LinkedIn Learning, its own platform that offers online courses and finally this version of LinkedIn enables the possibility for you to communicate via email with the recruiter, increasing your chances of landing the position.
Like the LinkedIn version for professionals, the business-focused version, allows you to create a profile for a business entity, with this profile you will also be able to connect with other users and companies, however the business profile offers other options that are not available for the traditional user profiles.
LinkedIn version for Businesses, allows companies to highlight their competitive advantages and experience on their field, it also has options to boost the brand recognition by sharing, on a similar way to Facebook, the history behind the company, its mission and culture.
With a LinkedIn profile for Business you can also publish job positions, this way you are able to search for the talent that your company needs, and not just that, you can also use the platform to do business, you can find prospects of clients using LinkedIn Sales Navigator, with this tool you can create filters to be able to find your ideal client and allows you to start a conversation with them, this service has a monthly fee.
LinkedIn Learning is also available for companies, however, it has a monthly fee, this service offers different online courses for employees, the courses focuses on developing their skills covering different topics, LinkedIn Learning creates personalized recommendations of courses. An important feature of LinkedIn Learning is that offers the possibility to organizations of using the platform to share with their employees courses created by the company.
Finally, LinkedIn also offers the option to create ads within its own social network, this option allows companies and businesses to reach more people and other companies, the types of goals available for the ads are:
- Website Visits
The people who click your ad will be redirected to your LinkedIn page or an external website.
This option allows you to increase the number of followers for your company profile and also increase the number of people who interact with your publications.
- Video Displays
With this option you can increase the number of people who watch your videos.
- Lead Generation
The ad will show a Lead Format, this way you will be able to increase the number of potential customers.
In our next article we will explain everything related to advertising on LinkedIn.