Reminder: Google Ads Average Position sunset on September 30

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Fecha: 24 – September – 2019

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Google Ads will be removing the Average Position metric this September 30, instead you will have to use the   “Impression (Absolute Top) %” and “Impression (Top) % that describes the percentage of the Ads that appeared on the top of the page and on the absolute top of the page.

google absolute position

They informed about this change past February, as a result of this change the rules that use average position, custom columns using average position, saved reports that filter on average position and saved filters with average position will be disabled.

The average position metric will disappear from the saved column sets, saved reports and scorecards that use average position in dashboards.  

The ValueTrack parameter {adposition} will return an “empty” string.