On April Google Ads Campaigns will only use Standard Delivery

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Google announced today that on April of this year, all the new Display, Video, App and Hotel campaigns will be using the Standard delivery method and the Accelerated delivery method will not be available anymore, and on May all the campaigns using the Accelerated method will be automatically changed to Standard delivery.

 

Standard delivery is more effective at maximizing the performance of your daily budget, because it takes into account the expected ad performance during the day, that’s why in September of last year they announced that this will be the only method for Search and Shopping campaigns.

 

If you want to have more control over your ad budget, you can use ad scheduling to increase or decrease your bids during specific hours in the day.