Google Chrome will block annoying ads on videos
Google Chrome announced today that they will begin to apply the new standards for video ads that were announced today by the Coalition for Better Ads, this coalition helps companies like Google to determine which ads are the most intrusive for users based on feedback from around the world.
According to the Coalition for Better Ads research, they determined that in videos that are less than 8 minutes long, pre-roll ads, mid-roll ads, and text or image ads with the following characteristics are disruptive, and therefore website owners must stop to use these kind of ads, (yes, that also includes YouTube):
Pre-roll ads: Non-skippable pre-roll ads or groups of ads that are longer than 31 seconds that can’t be skipped within the first 5 seconds.
Mid-roll ads: Of any duration that appears in the middle of a video.
Image or text ads: Ads that appear on top of the video and are in the middle 1/3 of the video or cover more than 20% of it.
Google said that at the beginning August 5 of this year, Chrome will stop show ads on sites that show constantly this kind of ads, you can use the Ad Experience Report, to check if your site is aligned to the standard, this week the tool will be updated with the new video standards.
It will be really interesting to see how YouTube will handle this change in the ad standards and how it will affect video creators whose videos are usually less than 8 minutes long.