Google Campaign Optimization Scores now available on Google App

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Date: 17 – September – 2019


It is now possible to review and apply campaign optimization scores and recommendations directly from the Google Ads application, the optimization score introduced last year evaluates the level of campaign optimization and makes recommendations that are displayed according to the possible impact that they could have in the campaign, the optimization scores range from 0% to 100%, previously the optimization scores were only available on the desktop, now you can access them by browsing the application to the “Recommendations” section.